How to Measure AEO ROI: Demand Capture vs. Demand Creation in AI Search

In this video, I break down the two types of AEO visibility that most teams are conflating, and why that confusion is going to cost them budget in 2026. Here's what I cover: → The one-sentence question you need to answer before hiring a creator, mobilizing an SME, or signing up for an AEO platform → Demand capture vs. demand creation: why they require completely different strategies → How the source signal stack maps to each stage of the buyer journey → Why internal SMEs are structurally advantaged for capture and external creators are structurally advantaged for creation → The exact conversation your CFO is about to have with you (and how to be ready for it) 00:00 The question every marketer is asking about AEO 00:17 The one-sentence question most teams skip 00:50 Demand capture visibility explained 01:19 Demand creation visibility explained 01:41 The mistake: reporting capture metrics as if they represent both 02:04 How the source signal stack maps to each buyer stage 02:58 Real talk: defending AEO spend to your CFO 03:37 The bottom line: set the goal first If you're building an AEO program, don't treat it like SEO 2.0. Set the goal first, decide if you need creation or capture, then reverse-engineer who you need to deploy. Here's the full blog post on this: https://www.kaleighmoore.com/blog/202... #AEO #AISearch #ContentStrategy #B2BMarketing