Hella Jongerius and a perfect misfit

'Innovation is the highest priority' says Hella Jongerius, the Dutch product designer, now living and working in Berlin. With an exhibition and book coming up - both entitled 'Misfit' - Jongerius explains the meaning of 'misfit' and her approach to design, her method of working and the idea that even with industrially produced objects - the emphasis should be on craft, with the hand of the maker visible.