How to Stop Sounding Painfully Corporate (With Rob D. Willis) | Upside #91

In this episode of Upside, we sit down with public speaking coach and storytelling expert Rob D. Willis. Rob explains why most founders fail by pitching dry data instead of building real tension, breaking down why your customer must always be the true hero of the narrative. He shares his journey from running Berlin walking tours to coaching executives, his mindset shift for shipping high-performing social media content, and his advanced AI workflow connecting Claude and Obsidian. Tune in to learn how to turn abstract business ideas into powerful stories that actually move people. Chapters: 00:01:13 - From Berlin Tour Guide to Storytelling Coach 00:05:57 - The Biggest Mistake Founders Make with Data 00:08:56 - How to Craft a Powerful Origin Story 00:10:51 - Cracking Instagram & The Mindset to Just Ship Content 00:19:19 - How to Generate Content Ideas That People Actually Want 00:26:40 - Rob's Advanced AI Workflows (Claude & Obsidian) Spotify: https://open.spotify.com/show/2iiy2t2... Apple Podcasts: https://podcasts.apple.com/gb/podcast... Amazon Music: https://music.amazon.co.uk/podcasts/c... Subscribe for more insights on Amazon, eCommerce, and scaling your business globally.