Jay Richards, Founders Arms Episode 3

Welcome back to The Founders Arms. Today’s guest is a man who has lived the full founder’s arc. From the 'scrappy startup' days to a high-stakes exit and beyond. As the co-founder of Imagen Insights, Jay Richards didn’t just build an agency, he built a bridge between the world’s biggest brands - Google, Amazon, and Pepsi – and the brutal, unfiltered honesty of Gen Z. But it wasn’t all smooth sailing. He’s navigated the heartbreak of collapsed deals, the intensity of a major acquisition, and the unique challenge of 'staying on' after the sale. Today, he is with the Tomorrow Group, where he’s leading the charge in the creator economy and proving that there is life, and serious growth, after the exit. He’s here to talk about the reality of M&A, the mistakes founders make with equity, and why your brand is probably still getting Gen Z wrong. Jay Richards, welcome!