Rory Sutherland on Heuristics and Biases/ 42Courses Behavioural Economics Course
Take the Behavioural Economics course- click here šhttps://www.42courses.com/courses/beh... š Learn more at https://42courses.com Rory Sutherland of Ogilvy talks about heuristics and biases and why you should learn behavioural economics: "So this is my personal opinion but I think I'd hold to it fairly strongly which is that you should only study behavioural science and behavioural economics in parallel with a little bit of study of evolutionary psychology and evolutionary theory and the reason I believe this is vital is because you will hear words like heuristics and biases bandied around fairly frequently and because the word bias has a pejorative connotation it's very easy to accept the economists' view that every time that human behaviour differs from that is believed to be optimal in the standard economic model and therefore humans are actually adopting some sort of suboptimal behaviour." ā ā Other Recommended Videos ā ā An Intro to Behavioural Economics Ā Ā Ā ā¢Ā RoryĀ SutherlandĀ onĀ BehaviouralĀ EconomicsĀ /...Ā Ā The Ikea Effect Ā Ā Ā ā¢Ā RoryĀ Sutherland:Ā TheĀ IkeaĀ EffectĀ andĀ Behav...Ā Ā An Overview of Framing Ā Ā Ā ā¢Ā VideoĀ Ā Nudging Ā Ā Ā ā¢Ā VideoĀ Ā ā ā Most Popular 42courses ā ā š Behavioural Economics: https://www.42courses.com/courses/beh... š Storytelling: https://www.42courses.com/courses/sto... š Marketing Strategy: https://www.42courses.com/courses/mar... š The Happy Course: https://www.42courses.com/courses/hap... š Copywriting: https://www.42courses.com/courses/cop... š Creative Thinking: https://www.42courses.com/courses/how... š Creative Leadership: https://www.42courses.com/courses/cre... ā ā Rory's Books ā ā Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity https://amzn.to/3zxIdbk ā ā Follow Us On Social Media ā ā š LinkedIn: Ā Ā /Ā 42coursesĀ Ā š¦ Twitter: Ā Ā /Ā 42coursesĀ Ā š Instagram: Ā Ā /Ā 42coursesĀ Ā š Facebook: Ā Ā /Ā 42coursesĀ Ā

Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don't Make Sense

Behavioral Economics: Crash Course Economics #27

David Kreps: Choice, Dynamic Choice, and Behavioral Economics

Heuristics and Biases

BE GOOD AT TWO THINGS feat. Rory Sutherland: Vice-Chairman of Ogilvy UK | Every London Office

Politics Chat, June 25, 2026

Rory Sutherland: How pen-pushers destroyed the office | SpectatorTV

Misbehaving: The Making of Behavioral Economics | Richard Thaler | Talks at Google

Heuristics vs Biases: Why Your Decisions Go Wrong

Rory Sutherland - Why We Need Monopolies in Free-Market Capitalism

Prospect Theory: An Overview

The Truth About Depression - Dr Joanna Moncrieff

Conan OāBrien Mocks Trump At Harvard Commencement | Crowd Erupts During Viral Speech

This Is What Brexit Cost the World

Rory Sutherland Presents Behavioural Science for B2B

RORY SUTHERLANDāS 10 RULES OF ALCHEMY

Behavioral Economics: The Next Generation

Rory Sutherland on why humans must think irrationally during a time of great change

Ad Expert Reveals The Worst Mistakes In Marketing: Rory Sutherland

