The Phrase That Ruins a $10 Million Exit | Built to Sell Radio

"When I sell the company, then I'll be happy." Psychotherapist Jo Swann says that one phrase is the most reliable predictor of a miserable exit. She would know. She made her money in the 90s, retired to an oceanfront apartment in Borneo, and fell straight into an existential crisis. In this episode of Built to Sell Radio, part of our popular After the Deal series, Swann explains why the trap survives the wire transfer, and you discover how to: Spot the "when I" trap, the language pattern that puts your happiness permanently in the future, even after the money lands Recognize why the drop in mood after selling your company is chemical, not circumstantial Tell the difference between genuine purpose and ego dressed up as giving back Use boredom tolerance as a litmus test for how ready you are to exit Identify the five biological drives your phone has hijacked, and why they make the good life feel unbearable Avoid passing the achievement-equals-love wiring on to your kids Apply Carl Jung's two halves of life to figure out what comes after the business