‘From As Ever to As If’: Meghan Markle’s lifestyle rebrand ridiculed for being ‘messy’
‘To Di For’ podcast host Kinsey Schofield says friends of Prince William and Princess Kate allegedly ridiculed Meghan Markle after she rebranded her lifestyle store to ‘As Ever’ in February. “A very clueless themed nickname, ‘As If’, as if this brand will ever take off,” Ms Schofield told Sky News host Danica Di Giorgio. “Investors are hesitant to work with Meghan because everything looks so messy, chaotic, and rushed.”
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