The Strange Reason The NBA Banned Air Jordans [Documentary Short] | One Man & His Shoes
Full Documentary on BBC iPlayer: https://bbc.in/3kRPEja The story of how, in the mid-1980s, the NBA prohibited its players wearing Michael Jordan's iconic basketball shoe, which in turn only fuelled Nike's counter-cultural marketing strategy. -- Click here to subscribe to BBC Three: http://bit.ly/BBC-Three-Subscribe Did you know that we’re up to other things in other places too? Best of BBC Three: www.bbc.co.uk/bbcthree Twitter: / bbcthree Facebook: / bbcthree Instagram: / bbcthree
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