🎵 Los Secretos del Monegros Desert Festival con Joaquin Cabos 🌵 | Gestión de Grandes Festivales 🔊

In this exclusive interview with Joaquín Cabos, director of the Monegros Desert Festival and all Elrow brand events, we discover what it's like to lead some of the world's largest and most spectacular festivals. With over 55,000 attendees in Monegros, 35,000 in Madrid, and 45,000 in Marbella, Joaquín tells us about the challenges of creating and managing these massive events from scratch. 🔍 Interview highlights: How they manage to build a city in the middle of the desert to welcome thousands of people from over 89 countries in extreme conditions, with temperatures reaching up to 45 degrees Celsius (113 degrees Fahrenheit). The incredible logistics behind the festival, involving over 3,000 people, 800 bartenders, 13 stages, and more than 100 artists from around the world. The challenges of managing an event in such a harsh environment and how they overcame a storm that threatened to cancel the festival 20 hours before it was scheduled to begin. The importance of collaborating with local suppliers and Joaquín's commitment to the community. How the pandemic affected the festival industry and how Elrow and Monegros have achieved a triumphant return, selling out every edition since reopening. The role of social media and direct communication with fans, and how Joaquín connects with his online audience. The focus on genres like hip hop and electronic music, moving away from more commercial trends, and how they managed to book artists like Carl Cox and David Guetta. Joaquín's unique vision of the festival world and the future of Elrow in cities like Bilbao, Seville, Valencia, and more. 🌟 What does it take to be a good festival director? Joaquín is clear: teamwork, passion, and an open mind. There are no schedules, no limits, and you always have to be willing to learn and adapt. Don't miss this inspiring and anecdote-filled conversation about managing one of Spain's most iconic festivals! If you're interested in the world of large-scale events and electronic music, this video is for you. 🔥 Hit play and discover everything about the Monegros Desert Festival and much more! 👇👇👇