Его ПОСАДИЛИ за продажу джинс, но он ВЫШЕЛ и создал МНОГОМИЛЛИАРДНУЮ компанию!

✅ Get the top profitable commercial real estate properties from the KNRU team here - https://clck.ru/3UTrXe 🔥 Get a free consultation with a commercial real estate broker by calling 8(812)209-50-50 📌 TG ‣ https://t.me/+1ADaXm2ghb83Zjky Hello everyone! My name is Tatyana Klimenko, and I'm the CEO and lead broker at KNRU. In this video, I tell the entire story of Gloria Jeans – from a basement cooperative in 1988 and the first factory in Novoshakhtinsk for half a million dollars to 700 stores and the number one position in the Russian apparel market. I show how Melnikov served three prison terms for black marketeering, how Levi's effectively became his mentor when Gloria Jeans was making 3 million pairs of jeans a year for him, and how in 2002 the company abandoned guaranteed contracts to pursue its own brand. I examine the 2009 decision to close the franchise and wholesale division, which accounted for more than half of its revenue, and explain why Melnikov took this step. I show how, in 2022, the company aggressively took over the prime space of the departed Zara and H&M, expanded its store format from 800 to 2,000 square meters, and in 2023, made its founder a Forbes billionaire. And I explain why, alongside all this growth, the market changed in such a way that Gloria Jeans was left behind—how young customers defected to Wildberries and Ozon, and how, for these customers, the brand became clothes from childhood, not something they wanted to show off on social media. I'm examining Melnikov's two biggest mistakes: the 2016 markup decline and the five-year delay in launching online. I'll also discuss his ongoing search for a strong partner—from negotiations in 2014 that fell through due to Black Tuesday to the hiring of Shera Jessner Turney for $10 million a year, who only lasted a year. Watch to the end—I'll tell you how Melnikov sold the factories he spent decades building, and why one of the companies that bought them is now making military uniforms instead of jeans. I'll also discuss whether the company has a real chance of survival. 📌 Subscribe to my channel—here I regularly analyze how the world's most famous brands fail and how to avoid the same. ✍️ What do you think will happen to Gloria Jeans next? Share your thoughts in the comments! #tatyanaklimenko #knru #gloriajeans #gloriajeans #vladimirmelnikov #brandhistory #russianretail #clothingretail #marketplaces 00:00 — Introduction 02:04 — How the Empire Was Built.7 04:53 — 2022 07:41 — Major Mistakes 11:00 — What's Happening Now? ____________________ 📌 Follow our groups and social media accounts VK ‣ https://vk.com/knru1 TG ‣ https://t.me/+1ADaXm2ghb83Zjky