Simple Changes That Make an Auto Repair Shop More Professional | Frank and Margarita Wiebe

Recorded at the TOOLS in Hershey, Pennsylvania, Jeff sits down with Canadian shop owners Frank and Margarita Wiebe of 3D Auto to share their first destination training event and the lessons they're bringing back to their shop. They share how the welcoming community helped them build new relationships, the value of technical and service advisor training, and why effective customer communication starts with selling value—not price. The conversation also covers diagnostics, shop processes, professionalism, preventive maintenance, and building a culture focused on continuous learning and integrity. Like the show? Show your support by using our sponsors. Need to update your shop systems and software? Try Tekmetric here: https://auto.tekmetric.com/49VQCpJ Launch your tool game to the next level with Launch Tech USA! https://bit.ly/4b1BNTz Timestamps: 00:00 Honesty With Customers 00:46 Meet Frank and Margarita Wiebe 01:42 Road Trip to Hershey 03:39 First Destination Training Event 04:26 Finding Community at TOOLS 06:30 Women's Dinner Experience 08:34 Their Podcast Journey 09:38 Tire Lifting Tips 11:12 Women in the Shop 13:18 Safety and Leadership Lessons 15:09 Favorite Training Sessions 21:11 Hershey Lodge Experience 23:32 Improving Customer Estimates 27:50 Building a Professional Shop Brand 29:48 Training Technicians and Using Lab Scopes 33:41 Battery Testing Best Practices 34:55 Preventive Maintenance Mindset 36:12 Doing Maintenance the Right Way 37:26 Advocating for Customers 39:04 Fleet Maintenance Success Stories 41:41 Why Phone Estimates Don't Work 43:51 Diagnose Before Replacing Parts 46:14 Handling Difficult Customers 51:39 Pricing and Setting Priorities 54:05 Free Services and Due Diligence 01:00:22 Tekmetric Experiences 01:04:13 A/C Season and Fleet Planning 01:06:31 Final Takeaways and Wrap U