Hospo Marketing 101: Everything Every New Restaurant Owner Needs to Know | Startup Series Ep. 7

YOUR FREE HOSPO MARKETING CHECKLIST: https://show.pics.io/preview/6a59b2e7... How to set up your restaurant marketing the right way — and the digital foundations every new restaurant owner, café owner or bar owner needs before opening day. Which platforms to be on, how to set them up, and why doing this wrong before you open costs you months of recovery. In Episode 7 of the Startup Series, Tim Kummerfeld sits down with Taylor Craig — Director of Delish Digital and Foodie Coaches' in-house marketing strategist — to walk through everything a new operator needs to have set up online before their first customer walks in.Because most new restaurant owners think marketing means posting on Instagram. By the time they realise it doesn't, they're already stuck. Locked out of their own accounts. Google Business unverified because the letter went to the wrong address. Instagram set up under a personal profile that's now confused about who to show the content to. TikTok completely ignored because they think they're "too old for it." No password manager. No two-factor authentication. And a $21K bill from someone who hacked their account and ran drop-shipping ads on their card. That's not marketing. That's a mess that takes months to unwind. This episode is the exact order Taylor walks new hospitality owners through — the foundational setup that stops all of this before it happens. LINKS FROM THIS EPISODE 📱 Delish Digital — marketing agency for hospitality: https://link.delishdigital.com/widget... 📞 Book a free Profit Finding Session with the Foodie Coaches team: https://discover.foodiecoaches.com/bac ABOUT THE STARTUP SERIESThe Startup Series is for anyone who has an idea to open a hospitality business and isn't sure where to start. We cover everything from concept development and location to fit-out, financials, marketing, and hiring — so you go in ready, not reactive. CHAPTERS 0:00 Why marketing without knowing your numbers is a trap 1:00 Foundations: the mistakes new owners make from day one 2:20 Why you need a brand new Instagram (not a repurposed personal one) 2:50 Handles: why they matter more than your business name now 5:00 Passwords and password managers — save yourself the pain 5:30 Google Business: what to set up and the letter that trips people up 6:30 TripAdvisor and Yelp — why they still matter 7:15 Apple Maps and car displays: the hidden reason reviews follow you 7:50 Instagram, Facebook, TikTok: which platform for which customer 8:50 Domains: lock yours in early 9:10 Two-factor authentication and the horror stories to avoid 10:20 Who are you actually trying to attract? 11:00 Customer avatars: how to define them for content