Como salvar UTMs de First Click e Last Click usando GTM Server-Side

Discover how to track the complete customer journey by capturing First Click and Last Click UTMs using Google Tag Manager Server Side. While GA4 shows last-click data by default, understanding which campaign brought the user in first is crucial for accurate attribution analysis. In this practical tutorial, I'll teach you how to use Stape's Channel Flow tag to record initial UTMs in cookies and send this information to your analytics tools. You'll learn how to import the tag on the server, create read variables, simulate parameter changes, and send the data to GA4 as Custom Dimensions and also to Google Sheets. Subscribe to the Tracking World channel to master data intelligence. Channel Flow Documentation: https://stape.io/blog/track-users-fir... URL Builder Website: https://ga-dev-tools.google/campaign-... _________________________________________________________________ 🫡Enjoyed the video and want to make a donation? Follow the PIX. Random Key: 9adf358b-fd76-4559-a655-eee5667c0d4e _________________________________________________________________ 😰Is your GTM hungover? We'll wake it up with strong data coffee! • 500+ e-commerce sites tracked by GTM • Facebook, Google Ads, GA4, Pinterest and Other Platforms • We specialize in GTM Server-Side • Most Supported Platforms: Shopify, Tray, VTEX, Loja Integrada, WooCommerce, Bagy and VNDA Talk to us and transform clicks into conversions ➡️Learn more: https://bit.ly/3QfbxLN 🤓Stop losing hidden sales! With GTM Server-Side + Webhook, we capture every paid purchase directly in the back-end and deliver this event to Facebook, Google Ads and GA4. Why choose our implementation? • Reliable tracking: mitigating ad-blocker blocks or data loss • Seamless integration via webhook/back-end for paid conversions • Direct connection with Facebook, Google Ads, and GA4 • Actionable insights to optimize ROI and reduce CAC Ready to boost your e-commerce? Request a free diagnosis and ensure that every real invested in traffic returns in conversions. ➡️Learn more: https://bit.ly/44R0uAF 🐸Your local business deserves professional tracking! No more "I don't know who converted on WhatsApp." Let's put everything on the server and call each lead by name: • Facebook API: Match Notes up there • Google Ads: Optimized Conversion to boost clicks • GA4 Server-Side: Metrics shielded against blockers • WhatsApp and forms? Tracked until the last shipment Come with me to discover how to master GTM Server-Side and make every real invested return in sales. Buy now! ➡️Learn more: https://bit.ly/3U4xqyt 🟢 Elite GTM: Be the Master of Server-Side Tracking Want to transform every click into a guaranteed conversion in your e-commerce? Elite GTM is the advanced course that will: 🔹 Advanced Modules: Complete configurations for Shopify, WooCommerce, VTEX, Tray and other leading platforms. 🔹 Bi-weekly Live Mentoring Sessions: Get answers to your questions in real time, receive exclusive hacks and follow the latest sGTM updates. 🔹 Closed Community: Networking with experts and exchange of real-world case studies that accelerate your learning. 🔹 Monetization Plan: Learn how to price and sell your implementation service, increasing your monthly income. 🚀 Limited Spots Available! Sign up now and take your e-commerce to the Elite level. ➡️https://bit.ly/3W7Fp0l 📃Is your GTM lost without a Data Layer? We deliver the complete map! First, we design the funnel from start to finish. Then, we create a ninja manual with all the events and parameters – the developer just needs to copy and paste. Finally, we plug everything into GTM and you only collect quality data. • Customized funnel from scratch to sale • “Step-by-step” Data Layer document • Ready-to-implement delivery for developers • Unified and headache-free GTM Ready to map and boost your metrics? ➡️Learn more: https://bit.ly/3Ur9FlR 😉Is your betting (iGaming) tracking playing amateurishly? Come and invest in our GTM Turbo – client and server side! • Captures every registration, bet, and deposit without fail • Ninja structure for affiliates to master the platform • Connects with Facebook, Google Ads, GA4, Kwai, TikTok, and Taboola Master hack: no blockers, no lost cookies, just pure data for you to profit from. Ready to turn the game around? ➡️Learn more: https://bit.ly/3w0h6qw