AI Is Collapsing Marketing, Product, and Measurement ft. Brian Quinn, AppsFlyer

Will you just add the bottom section for like, subscribe and connect with us? Will you also do one more pass on this to unAI-ify it a little? Daniel and James sit down with Brian Quinn, North American President at AppsFlyer, the marketing measurement platform working with over 15,000 brands including Netflix, TikTok, Pepsi, and Burger King. The conversation digs into how AI is reshaping the customer journey, why brands are pulling their best experiences out of the open web and back into apps, and the explosive growth in new apps driven by vibe coding. Brian shares what he's seeing across AppsFlyer's massive customer base — from small gaming companies that have gone fully autonomous with AI across every function to enterprise brands still grappling with compliance and governance. He breaks down how measurement is collapsing from reporting into real-time optimization, why marketing and product teams are merging, and what it means that the web is becoming a data source for LLMs rather than a consumer destination. The conversation wraps with a look at why CTV performance advertising remains massively underindexed and where the next wave of disruption is headed. STAY CONNECTED JAMES on Twitter & LinkedIn – /jamesborow DANIEL on LinkedIn, Instagram, TikTok – /danieldruger Hit Subscribe, then leave a 5-star review on Spotify & Apple Podcasts. It takes 10 seconds and makes all the difference in helping other people discover ADSN.