The Future of the Herd: Tomorrow’s Cattle Industry Leaders

Kevin Birt, a first-generation Virginia producer, and Jeff Landrum, fourth-generation Iowa cattleman, discuss the different challenges facing cattle producers today, particularly access to land and capital for business growth and transition planning. In spite of these challenges, Kevin and Jeff are excited about the innovations evolving the industry. They both attended NCBA’s Young Cattlemen’s Conference and walked away with a fresh perspective on the future of the cattle business and a stronger network of fellow producers to support their goals. NCBA’s Young Cattlemen’s Conference would not be possible without the support of John Deere, Farm Credit, Five Rivers Cattle Feeding, Tyson Foods and Merck Animal Health. #AgLeaders #NextGenAg #FirstGenProducer #CattleFarmer