Rolex : la marque la plus adorée...et la plus détestée - Voila pourquoi

Why is Rolex so divisive? If there's one brand in the watchmaking world that divides enthusiasts and fuels all sorts of heated debates, it's Rolex! But what makes this brand so loved and hated? Why, in the watchmaking landscape, is there Rolex and then...everyone else? And above all, how did the brand with the crown manage to forge such a reputation over time? That's what I propose to analyze in this special episode. As you know, I rarely talk about Rolex on my channel, but to be honest, it was partly you who gave me the idea. Through a barrage of questions, private messages, and strong opinions, I wanted to share my observations and analysis of this brand that leaves no one indifferent. And then, I wanted to understand why, for as long as I can remember, Rolex has either made some people's eyes light up...or, conversely, provoked a kind of rejection, almost disgust... What techniques, cognitive biases, and elements of authority does the brand use to elicit a reaction from you? Enjoy the video! First of all, please note that this episode is, as usual, available in audio format on all podcast platforms, and also as a video on my YouTube channel, Des Montres & Vous (Watches & You). If you like the channel and its content, please like, subscribe, and turn on notifications so you don't miss anything and to help DM&V grow. Useful links: To join The Circle, my WhatsApp channel: https://whatsapp.com/channel/F96PntzE... Clément's episode with Albert:    • Albert nous présente sa collection très pa...   Episode summary: 00:00 Intro 01:17 Rolex: the power of marketing 02:35 The genesis 04:51 The Rolex universe 08:17 A well-crafted strategy 10:35 The reasons for the discord 16:12 Outro #watches #rolex #submariner #daytona #gmtmaster #watch