【谷山雅計さんが選ぶ 糸井重里のコピーライティング】コピーが生まれた状況を振り返る授業／ロゴを作るようにコピーを作る／パルコ文化、ジブリの時代／「僕の君は世界一。」／「おいしい生活。」が生まれた瞬間

Subscribe to the "Hobonichi School" channel here!    / @hobonichi_school   Shigesato Itoi has worked in a variety of genres, but his experience as a copywriter remains at the core of his work. Shigesato Itoi himself spoke about the advertising copy he has written, something he has rarely discussed even within the "Hobonichi" company. Interviewed by Masanori Taniyama, president of the Tokyo Copywriters Club and a member of the generation that experienced Itoi's copywriting, Itoi's commentary focuses on the context in which each copy was born. ●Table of Contents 00:00 Shigesato Itoi Discusses 10 of His Masterpiece Copywriting 02:20 My You Are the Best in the World. 05:28 I Love Mysteries. 08:53 A Delicious Life. 11:31 Sleeping and playing. 2:54 PM I've been feeling down, but I'm feeling great. ●Full version here (external app) https://school.1101.com/lecture/476 ●Many other classes available. Hobonichi School Official App https://school.1101.com #Copywriting #Copywriter #StudioGhibli #Kiki's Delivery Service #Masakazu Taniyama #Shigesato Itoi #Hobonichi