SEO 101: How Search Engines Actually Work

In this beginner-friendly webinar, Rex Marketing and CX breaks down how search engines actually work—without the fluff. In this beginner-friendly webinar, Rex Marketing and CX breaks down how search engines actually work—without the fluff. You’ll learn how platforms like Google crawl, index, and rank websites, and what that means for your business’s visibility online. We’ll cover the foundational principles of SEO, including how keywords, site structure, and content quality influence rankings, plus how to align your website with what search engines (and users) are actually looking for. Whether you’re a business owner, marketer, or just getting started with SEO, this session will give you a clear, actionable understanding of how to build a site that gets found.