Giorgio Armani Prive Haute Couture SS 2019

Giorgio Armani S.p.A. - Italian company specializing in the production of clothing and various accessories. In 1975, the Italian fashion designer Giorgio Armani together with Sergio Galleoti registered the company Giorgio Armani s.p.a .. Gradually expanding, by the end of the XX century, the company became one of the largest in the fashion industry. Armani became one of the first in the world of high fashion, who began to segment his brand [2] - men's and women's clothing and shoes, accessories, watches, haberdashery, jewelry and household goods are produced under the brands Giorgio Armani, Emporio Armani, Armani Exchange, Armani USA, Jeans, Armani Junior, Armani Casa, etc. Perfume is produced under an agreement with the concern L'Oreal. In 1979, the Armani Collezioni line of ready-to-wear appeared, in 1981 the Emporio Armani line, whose clothes are designed for a younger and more active clientele. Armani Exchange, created in 1991, is designed for a wider audience. In 1987, the Armani Occhiali ophthalmic frames and sunglasses line was launched. In 1994, the company began to produce clothing for skiing. In 1996, a collection of winter sports clothing (Armani Neve), a golf collection and the Armani Classico line appeared. In 2000, the Armani Casa home product line was launched. For the advertising policy of the company meet the niece Armani Silvana and Robert, who are considered the main heirs of the designer World Fashion Channel