From Fashion to Restoration: A Healing Peatland Supply Chain

Can supply chains heal the landscapes they depend on? In this episode of Echoes from the Bog, we speak with Julian Ellis Brown, co-founder and CEO of UK startup Ponda, about building materials that actively support wetland restoration. From their plant-based insulation material BioPuff® to innovative models that combine crop income with carbon, biodiversity, and flood management benefits, Ponda is exploring how fashion and finance can help rewet peatlands and make regeneration economically viable for farmers. A conversation about regenerative business models, creative capital, and designing industries that give back to peatlands and wetlands. Find out more about Ponda Instagram: @ponda.bio Website: https://www.ponda.bio/