How to A/B Test Google Shopping Images & Landing Pages (99% of sellers ignore this)
‼️ Increase your eCom store's profitability with Google ads by becoming a Growf client today: https://www.growfmarketing.com Timstamps: 00:00 - intro 00:45 - why test? 02:32 - what to test 04:20 - making testing feed 09:22 - changing product images 14:00 - running the tests PLEASE NOTE: this strategy won't work with Content API and automatic price/ stock updates - its uses a manual feed which needs to be updated manually with any changes - I recommend you use this approach as an isolated test and then update the original Shopify Content API with the winning landing page or image. Struggling to get better results from your Google Shopping campaigns? Most brands ignore one of the easiest ways to lower CPA and boost ROAS: testing your product images and URLs. In this video, you’ll learn • What to test in your Shopping feed • How to set up A/B tests for images and URLs • How to measure the results and scale the winners Why test your Shopping assets? Images drive clicks and CTR URLs shape the landing page experience and conversion rate Yet most advertisers never test them, even though they spend thousands on Shopping ads By running simple A/B tests, you can • Increase CTR • Improve conversion rates • Raise ROAS • Make smarter creative and landing page decisions I’ll also walk you through a step-by-step method to set up your own tests using Google Merchant Center and Google Sheets, and show you how to track performance just like you would test ads in a Facebook CBO campaign. If you found this video helpful, make sure to subscribe for more tips on optimising your Google Shopping campaigns. #GoogleShopping #ABTesting #EcommerceMarketing #PaidMedia #PerformanceMarketing Please let me know of any other marketing tutorials, practices or frameworks you would like to see :) Subscribe for more! Connect with my other socials: Facebook - / growfmarketingcom LinkedIn - / growfmarketing TikTok - / joshinstone Instagram - / growf.marketing ---------------------------------------------------------------------------------------------------------- Increase your eCom store's profitability with Google ads by becoming a Growf client today 👉 https://www.growfmarketing.com #googleads #googleshopping #ecommarketing #ecommercegoogleads #ecomgoogleads

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