O dia em que os brasileiros da Ambev compraram a Budweiser | EP. 51

Open your NOMAD account today and get up to US$50 in Cashback! 👉 https://link.nomadglobal.com/tDmJ/CUR... In 2008, at the height of the global financial crisis, three Brazilians did something that seemed impossible: they bought Budweiser, one of the biggest symbols of the United States. In this episode, we tell the story of Jorge Paulo Lemann, Marcel Telles, and Beto Sicupira in building Ambev, the merger with Interbrew, and the audacious acquisition of Anheuser-Busch for US$52 billion. We talk about the behind-the-scenes negotiation, the resistance from the Americans, the 2008 crisis, the billion-dollar financing of the operation, and how the Brazilians transformed the world's largest brewery. Like! 👍 Subscribe! 📩 Turn on notifications! 🔔 Curious Newsletter: 👉 https://curiosomercado.substack.com/ Social Media: Instagram:   / curioso.mercado   TikTok:   / curiosomercado   Twitter:   / curiosomercado   Curious Store: https://www.reserva.ink/curiosomercado Business Contact 👉 [email protected] 00:00 Presentation and introduction to the episode 02:43 The purchase of Budweiser by Brazilians 06:27 How Jorge Paulo Lemann bought Brahma 12:06 Marcel Telles and the transformation of the brewery 17:12 The merger between Brahma and Antarctica creates Ambev 21:22 The union with Interbrew and the birth of InBev 27:26 The decline of Anheuser-Busch 37:44 The plan to buy Budweiser 44:16 The billion-dollar offer and the reaction of Americans 49:34 The challenge of raising US$ 52 billion 56:29 How Brazilians conquered Budweiser 58:20 The legacy of the business and the curious dispute over the other Budweiser