How Momentum and Metropolitan Rebuilt Brand Relevance in a Competitive Market: Nontokozo Madonsela

Regaining relevance for established brands can be daunting. Nontokozo Madonsela, Group CMO of Momentum Metropolitan Holdings, discusses how her team revitalised their brand through bold strategies, collaboration, and creativity. Collaboration with agency partners was essential. Madonsela highlights the importance of involving agencies in understanding the broader business context. This comprehensive approach helped Momentum thrive in the market. This podcast is sponsored by the award-winning digital marketing agency, Rogerwilco. Follow them on:‪@rogerwilcodigitalagency‬ The Lead Creative Podcast is available on: • Apple (https://jo.my/tlc-apple) • Spotify (https://jo.my/spotify-tlc) • Stitcher (https://jo.my/tlc_stitcher) • Google Podcasts (http://jo.my/tlc-google) • YouTube (https://jo.my/tlc-yt) Follow us on: • LinkedIn (  / the-lead-creative  ) • Facebook (  / leadcreativenews  ) • X (https://x.com/CreativesLead) • Instagram (https://imstagram.com/theleadcreative ) • TikTok (https://tiktok.com/mongezimtati) Signup for our newsletter (https://jo.my/tlc-news) to get the latest updates. ‪@MomentumGroupTV‬ | ‪@MetropolitanZA‬ #Marketing | #Advertising | #Business