Patrick Ta, PaintedbyEsther and Jackie Aina: The Cost of Corporate Compromise

Patrick Ta, PaintedbyEsther and Jackie Aina: The Cost of Corporate Compromise This weekend a situation blew up all over the beauty community space. Patrick Ta released his new transition blushes and it came out that he trademarked the term "transition blush," which is a technique that was popularized by Painted by Esther. This had the beauty community in a fury and in the midst of that Jackie Aina posted a glowing review of Patrick Ta's transition blushes, which only added kerosene to the fire. The lesson here is that you do not become the face of black inclusivity in beauty without aligning yourself with brands in such a way that ultimately can result in moral compromise when the time comes to stand up. This is a perfect example of that phenomenon. Here's a breakdown of the situation as an OG Beauty YouTube consumer. #paintedbyesther #beautytok #patrickta #makeupshayla #makeup 0:00 Introduction 0:47 Explaining the Drama 4:06 2024 Controversies 5:26 Enter Jackie Aina 8:23 My Thing with Jackie... 9:46 The Beauty Industry