Is it time for you to rebrand your candle company? | Importance of Branding for Business Success

In this video, Katie and Eric take you behind the scenes of Fontana's exciting rebranding journey. Learn how continuous improvement and innovation have been the keys to our success in the last 6 years, and the key to our future success as we unveil our fresh, new look. Having a more universally palatable design with clear value propositions and brand story should help propel our brand both in ecommerce and in retail, helping move us towards our goal of becoming an 8-figure company. Join us on this exciting rebranding adventure as we strive to stay true to our loyal customers while attracting new ones. Don't miss out on the latest updates and insights into brand building, business improvement, and growth strategies. Timestamps: 00:01 Inside look at rebranding meeting 2:25 Why are we doing a rebrand? 3:30 Adding a box for each SKU for retail presence 5:00 Forecasting and proper procurement key with all these new skus 6:25 Hiring a professional designer 7:09 Looking at the collection as a whole 8:31 Having a good working relationship 10:12 Importance of color 10:42 It's an investment Rebranding, Business Improvement, Brand Building, Business Growth #Rebranding #BusinessImprovement #BrandBuilding #BusinessGrowth #Fontana