The Secret to Viral Economic Content | with Kyla Scanlon

How do you make economics fun? Kyla Scanlon cracked the code. She’s the author of 'In This Economy?' and one of the most influential voices in modern finance — helping millions better understand what’s going on in the markets and the world around us. With massive reach across TikTok, Instagram, X, and YouTube, Kyla blends humor, storytelling, and viral content to break down complex topics like inflation, interest rates, housing, and consumer behavior. In this high-energy session from the Jolt! Conference, you’ll learn: ✨ How to use social media to simplify complex ideas 🎬 Ways to make financial content more engaging and relatable 🧠 The frameworks Kyla uses to turn headlines into human stories 💡 What advisors can learn from a creator who makes economics entertaining 👇 Jump to any section: 00:00 – Why Economics Needs a New Voice 02:18 – How Gen Z Experiences the Economy Differently 04:47 – Social Media vs. Traditional Economic Commentary 07:21 – Turning Economic Anxiety Into Understandable Stories 09:58 – Why Data Alone Doesn’t Build Trust 12:34 – The Emotional Reality Behind Economic Headlines 15:06 – How Memes and TikTok Made Economics Relatable 17:48 – The Breakdown of Institutional Credibility 20:29 – Explaining the Economy Without Talking Down to People 23:07 – Why Young Audiences Reject “Everything Is Fine” Narratives 25:51 – Storytelling as an Economic Translation Tool 28:22 – What the Future of Economic Communication Looks Like 30:41 – Lessons for Educators, Advisors, and Media Creators 33:05 – Final Takeaway: Making Economics Human Again If you want to attract more attention, start more conversations, and educate clients in a way they’ll actually enjoy — this talk is a must-watch. SUBSCRIBE for more marketing strategies and real-world insights for financial advisors. To learn more, head to snappykraken.com