The Brutal Truth About Building a Watch Brand
Discover the Evermont watch here: https://emertonscott.com/pages/evermo... Discover the Setsuna Collection: https://emertonscott.com/pages/setsun... Discover our New Masora GMT: https://emertonscott.com/pages/masora... I haven't been able to post much recently because of what happens in this video. A story that I wish didn't have to happen, but I feel like it could define the brand we're all building together. Grateful for everyone who's been part of the Emerton Scott journey so far. You know who you are x Instagram: / thescottlancaster TikTok: / scottlancasterdesigner Facebook: / thescottlancaster #brandbuilding #watchbrand #emertonscott

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The NEW Evermont 38 (Gen 2) Visuals Finally Revealed

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My Biggest Regrets As A Watch Collector.

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Rolex Lie Detector Interview (Short Sketch)

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Are all Swiss watches really made in China?

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I Played the Rolex Game. You'll Never Believe What Happened.

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10 Best Chinese Watches That Rival Swiss Luxury in 2026🔥

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My A Lange and Söhne Zeitwerk fiasco. If you own a luxury watch, here’s how you can protect yourself

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Do REGULAR people know anything about Watches?

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Why Great Microbrand Watches Don’t Need Ads | Scott Lancaster (Emerton Scott)

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My “Never EVER Buy” List Of WORST Watches

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Luxury Watch Brands RANKED Worst to Best

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The 7 Levels of Watch Movements (And Why Most Collectors Get It Wrong)

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Watch Expert Brutally Ranks Watch Brands For 2024 (Harshest yet!)

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The Definitive Guide To Buying The Right Watch For You

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Most Expensive Watch Collecting Mistakes to Avoid

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6 Shoe Brands You MUST Stop Buying in 2026 (And 3 You Can Actually Trust)

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The Rolex Bubble Has Already Burst (Nobody's Talking About This)

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Every Watch Complication Ranked (Some are Useless)

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6 Watch Brands ROBBING You Blind (And 3 Worth It)

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