SALESFORCE contro TUTTI: La FOLLE strategia di MARC BENIOFF | LearnbyBrand Ep. 04

Discover how Salesforce revolutionized the world of CRM and invented SaaS (Software as a Service). From fake protests to a standoff against Oracle and Siebel Systems: here's the crazy story of Marc Benioff. Why would a software company protest with the slogan "End Software"? In this video, we analyze Silicon Valley's most famous guerrilla marketing case study. We'll see how Marc Benioff went from a one-bedroom apartment to a $280 billion empire, forever changing the way we buy technology. What you'll learn: The "Selling Against" strategy. How to challenge giant competitors with shoestring budgets. The momentous shift from CD-ROM licensing to Cloud Computing. The Subscription business model. -- 📣 Welcome to ROMI Media, the YouTube channel for entrepreneurs and managers dedicated to Business, Artificial Intelligence, Sales, Marketing... everything you need for your business management. Here you'll find clear and practical content to tackle everyday challenges, make better decisions, and lead your company into the future. ► Visit the ROMI Company website 👉 https://romicompany.com/ ► LinkedIn 👉   / romi-company   ► Instagram 👉   / romimedia_   ► Facebook 👉   / romicompany2024   ► TikTok 👉   / romimedia_   Or write to us at [email protected] 00:00 The Fake Protest in San Francisco 00:57 Marc Benioff and the Vision in Hawaii 02:45 "No Software" Strategy: Assault Marketing 04:39 Guerrilla Marketing: Taxis and Rickshaws 05:17 The Success of the Subscription Model 07:16 3 Business Lessons from Salesforce 08:58 The Legacy: AppExchange and AI