The Cult of Americana

Since I’m building the next great American heritage brand, I wanted to understand what Americana really means in today’s world. This episode explores American style, heritage menswear, and the cultural symbols that define the American dream - from cowboy hats to Hollywood and the open road. Featuring British actor Russell Tovey, an art historian, the head of merchandising at Stetson, and an elite athlete, the film examines how Americana continues to shape identity today - and why the world is still drawn to the idea of America. Check out my brand PHIPPS at: https://phipps.international Or follow me on every channel: Instagram: @phipps   / phipps   @spencerphipps   / spencerphipps   TikTok: @spencer_phipps   / spencer_phipps   Also join our newsletter for regular updates on new product launches.