How Jerry Lorenzo’s Quest for the Perfect T-Shirt Launched a Fashion Empire

Designer and Creative Jerry Lorenzo takes us on a journey from working in retail and throwing parties in Los Angeles to crafting his own perfect t-shirt and accompanying brand, Fear of God. Lorenzo sits down with Noah Callahan-Bever to discuss how he pivoted to embedding himself in the bubbling streetwear scene, eventually creating his own line of clothing, and gaining the attention of Kanye West and later Justin Bieber. -------- Like this video? Subscribe: http://www.youtube.com/Bloomberg?sub_... Get unlimited access to Bloomberg.com for $1.99/month for the first 3 months: https://www.bloomberg.com/subscriptio... Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it. Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world. Visit our partner channel Bloomberg Quicktake for global news and insight in an instant.