How to Handle Objections Like a Pro | Service Advisor Masterclass

Are you a Service Advisor who struggles with customer objections like “It’s too expensive,” “I need to think about it,” or “I can get it cheaper elsewhere”? In this video, we’ll break down practical scripts and proven techniques to help you confidently overcome the most common hurdles in the service lane. By focusing on genuine customer needs, clear communication, and empathetic listening, you’ll learn how to turn objections into trust-building moments—and close more sales without sounding pushy. What You’ll Learn: • Key phrases to address cost, time, and competitor comparisons • The importance of showing genuine value rather than just a price tag • How empathy and transparency create a win-win situation for you and the customer • Strategies to follow up on indecisive customers and build long-term loyalty If you find these tips helpful, be sure to give this video a thumbs up, share it with your team, and subscribe for more Service Advisor training content! Automotive organizational leaders are constantly searching for the next competitive advantage. We all know that it’s the little things that add up to be what separates your dealership from the competition. At the heart of any dealership’s success and sustainability are vehicle sales as well as closing on a high number of maintenance and repair service opportunities. If you are interested in growing repair and maintenance service sales, you’ve arrived at the perfect opportunity. Subscribe to our channel:    / @jeffcowansprotalk   Our Facebook:   / thejeffcowan   Our Twitter:   / thejeffcowan   Our Website: https://www.automotiveservicetraining... Our Instagram:   / thejeffcowan   Our team has over 30 years of experience and we are ready to help you greatly increase your overall profit margin. Our Offices: Jeff Cowan’s Pro Talk 22342 Avenida Empresa Suite 270, Rancho Santa Margarita, CA 92688 https://goo.gl/maps/3YgWC1qB3KjC6Bqs5