SENACAST EP 46 - IA DEMOCRATIZOU O MARKETING. E AGORA?

Today, anyone can create posts, captions, and campaigns using artificial intelligence. But does that alone guarantee results? In this episode of SENACAST, host Ovídio Jr. talks with Marcel Ebner, from Digix, about the real impacts of artificial intelligence on marketing — without exaggeration, without hype, and with a practical vision for professionals and entrepreneurs. During the chat, Marcel reinforces that AI has broadened access to marketing tools, but it hasn't replaced something essential: strategy. Among the main insights of the episode: Why content without strategy ends up being generic and "looking like AI" How to use artificial intelligence in a smarter and more strategic way The role of human thought in an automated scenario How AI can help professionals with time-consuming tasks The importance of identifying operational bottlenecks before choosing tools 💡 One of the most practical tips from the episode: "Find the activities that take up most of your time. Then, look for an AI that helps you perform that task." More than just talking about technology, this episode proposes a reflection on positioning, creativity, and decision-making in an increasingly automated market. ▶️ Press play and discover how to use AI without losing authenticity, strategy, and results. 🔔 Subscribe to the channel, activate notifications, and follow Senac on Instagram: @senac_ms ♿ For the visually impaired For the visually impaired: video recorded in a studio with two participants. On the right of the screen is the host Ovídio Jr. and, on the left, the guest Marcel, from Digix. Both are seated in armchairs, positioned facing each other, in a conversational format. The set has a dark background, with visual elements of Senacast in the background. There are microphones positioned in front of the participants.