L'étrange entreprise qui détient les couleurs du monde entier

🌍Thanks to Arknights Endfield for supporting the channel, play Arknights: Endfield for free, available on mobile, handheld and PS5! https://akendfield.gryphline.com/d27t... #arknightsendfield #endfield _______________________________________________________ This video wouldn't have been possible without: 🐹Malory's hamster drawings:   / malorusart   🧢@Ibuprophane, my amazing assistant director and her fantastic object throwing skills:    / @ibuprophane   _______________________________________________________ 📎Social Media: Twitch:   / whatafail   Twitter:   / fail_what   Discord:   / discord   _______________________________________________________ 🎵 Music used (in order of appearance): Plantasia Wild Glide Galaxy - Super Mario Galaxy We almost Conquered space, now let's go home - pär HOME - Signal HOME - Tides HOME - Moiré Fringes Nick Cave & Warren Ellis - Song For Jesse HOME - Half Moon _______________________________________________________ 📖 Sources: The two videos that were major inspirations for this one: Why It’s (Sometimes) Illegal to Use These Colors - Half as Interesting:    • Why It’s (Sometimes) Illegal to Use These ...   How one company owns color - Phil Edwards:    • How one company owns color   The Kodak example comes from here (timecoded):    • Why Pantone Colors Are So Expensive | So E...  &t=156 The history of Pantone: https://en.wikipedia.org/wiki/Pantone The 7-UP branding sheet: https://www.printmag.com/branding-ide... The 11 Pantone base colors come from the trailer for the documentary (which will be released soon) (timecoded):    • The King of Color | Official Trailer   The transcript of Pantone's lawsuit against Paratone (actually, the company is called AI Friendman, but they refer to Paratone throughout the transcript): https://law.justia.com/cases/federal/... It is EXTREMELY DIFFICULT to find all the sources linking Paratone to companies, so I won't be exhaustive here: M&M's:   / jr5wbbrhoi   McDonald's (Page 11): https://www.mcdonalds.cz/static/files... Milka (Page 2): https://fr.scribd.com/document/486387... Nestle (Page 26): https://fr.scribd.com/document/773692... Lay's (3rd photo): https://huebold.com/lays Apple (Page 6): https://www.evolvebranding.ca/wp-cont... Microsoft (Page 33): https://relayto.com/explore/microsoft... Ikea (Page 38): https://cdn.bndlyr.com/nr1dxae7lw/_as... For the rest, I'll let you browse the web and look at the PDFs of the "band guidelines" or "brand identity" for each brand! Pantone's prices can be found here: https://www.pantone.com/eu/fr/product... Colors and trademark rights: https://hashtagavocats.com/les-couleu... Pantone's FAQ explains the whole drama with Adobe: https://www.pantone.com/eu/fr/article... Color of the Year: https://www.housebeautiful.com/uk/dec... https://www.pantone.com/articles/colo... _______________________________________________________ 🍬Bottom of the description: Weird video, no idea if it will work. It was still fun to make. I honestly didn't think I could make a 20-minute video on such a niche topic. However, just like the last one, GOD, IT'S IMPOSSIBLE TO FIND ILLUSTRATIONS TO ILLUSTRATE WHAT I'M TALKING ABOUT. What a nightmare talking about an obscure brand that nobody cares about. I had to use tons of stock footage. Anyway, next video in a month! Thanks for watching, hehe!