TRANSFORMAÇÃO SILENCIOSA. O São João de CAMPINA está perdendo sua essência?

Every year, Parque do Povo transforms into a gigantic construction site. Metal structures, lighting systems, LED screens, sound equipment, and hundreds of professionals work to bring to life one of the biggest cultural events in Brazil. In this video, we fly over the behind-the-scenes of the construction of the 2026 edition of the "Biggest São João in the World" and show how Campina Grande prepares to welcome thousands of tourists, boost the economy, and reaffirm its position as one of the main references for event tourism in the country. But this video goes beyond images of the festival's construction. It also proposes a reflection: how has the advancement of technology, large structures, and mass spectacles transformed a celebration that originated in the northeastern countryside, around bonfires, thatched huts, and the sound of the accordion? Does modernity strengthen tradition, or are we witnessing a definitive transformation of the June festivals? Watch until the end and share your opinion in the comments. 📍 Parque do Povo, Campina Grande - Paraíba Contacts: David Dhuan - Instagram: @daviddhuan email: [email protected] Dhuan Produções: (83) 9 9149 3558