How MAKEEN Energy Is Turning Asset Management Into Service Growth | Assets UNSCRIPTED Ep. 2

MAKEEN Energy is a global engineering and technology company serving the energy sector in more than 100 countries. In this special two-host episode of Assets UNSCRIPTED, Berend Booms and Sarah Nicastro sit down with Rui Melo Ferrera, Corporate Maintenance & Asset Manager at MAKEEN Energy, to explore how digitalization is transforming asset management, field service, and service-led business growth. In this conversation, Rui shares how MAKEEN Energy moved from fragmented tools to a more unified digital approach, why data and transparency are essential for performance-based service models, and how digital transformation helps service organizations move from reacting to problems to predicting and preventing them. He explains: ▪️How digitalization helps shift from selling equipment to delivering service outcomes ▪️Why data is the foundation for asset performance management and servitization ▪️How MAKEEN Energy builds a complete “picture of the moment” for customer assets ▪️Why transparency strengthens customer trust and long-term service relationships ▪️How one service visit can demonstrate measurable impact and drive contract growth ▪️How digital tools remove friction from frontline work and improve technician experience ▪️Why modernizing field roles is essential for attracting the next generation of talent ▪️Why listening to frontline teams is critical for successful change management 00:00 Intro 00:55 Meet Rui Melo Ferrera at MAKEEN Energy 02:15 From Fragmented Tools to One Unified Platform 05:25 Why Portugal Became a Benchmark for Digital Transformation 06:44 Building a Complete Picture of Customer Assets 10:47 When Data Becomes Non-Negotiable 12:14 The Future of Predictive Asset Intelligence 14:40 How Digitalization Enables Servitization 17:53 The Shift Toward Performance-Based Contracts 19:25 Using Transparency as a Competitive Advantage 21:49 Demonstrating Impact and Building Long-Term Partnerships 25:55 Removing Friction From Frontline Work 30:04 Modernizing Field Roles to Attract Talent 32:05 Change Management Lessons: Listen, Personalize, Support 36:40 Key Takeaways and Final Thoughts Follow Berend Booms on LinkedIn:   / berendbooms   Follow Future of Assets on LinkedIn:   / future-of-assets   Learn more about Assets UNSCRIPTED: https://www.futureofassets.com/ Learn more about the UNSCRIPTED podcasts: https://www.futureoffieldservice.com/...