The Queer Rebrand Pipeline (JoJo Siwa Isn’t the Only One)

Is there a Queer Rebrand Pipeline? Who benefits from it? And who gets left behind? Thanks Ritual for sponsoring a portion of this video! For 25% off your first order of Ritual got to https://ritual.com/jessicakf25 #RitualPartner These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. I want to gently set the tone for this conversation 💛 This video is about patterns in culture, not about attacking any individual person. People are allowed to grow, change, explore their identity, and present themselves however feels right to them. Please don’t use this comment section to speculate about anyone’s sexuality, identity, or personal life — including JoJo Siwa or anyone else mentioned. What is really valuable here is thoughtful discussion about the bigger questions: • Why do certain versions of femininity get rewarded online? • Why might “softer” or more traditional aesthetics feel safer or more accepted? • How do these patterns affect queer and disabled people more broadly? This is a space for curiosity, nuance, and respect — especially for those whose experiences are often left out of these conversations. Looking forward to hearing your thoughts 💬 Timestamps: 00:00: The Queer Rebrand Pipeline 03:36: What Do I Mean by ‘Pipeline’? 05:36: JoJo Siwa 11:07: This Is Not New 13:49: The Commercialisation of Queerness 24:53: The Algorithm & The Reward System 26:04 Bringing It To The Audience My BRAND NEW MERCH store: https://jessicaoutofthecloset.myshopi... If you'd like to send the twins a baby gift, please consider donating to their nappy stock- they're very grateful! https://ko-fi.com/jessicaoutofthecloset FOLLOW ME ON SOCIAL MEDIA: Instagram ➭   / jessicaoutofthecloset   TikTok ➭   / jessicaoutofthecloset   Facebook ➭   / jessicaoutofthecloset   Threads ➭ https://www.threads.net/@jessicaoutof... Find my filming equipment on my Amazon store: UK ➭ https://amzlink.to/az0yCIyQyduqS US ➭ https://amzlink.to/az0uHJvmBASLD How to JOIN the Kellgren-Fozard Club and SPONSOR this channel ➭    / jessicakellgrenfozard   If you've enjoyed this video then feel free to buy me a drink to show your support! ➭ https://ko-fi.com/A1814A5T Music by Epidemic Sound ➭ http://share.epidemicsound.com/mvszv