What Happens When a Brand Decides to Speak Up? Ask Ben Cohen

In a talk captured at SXSW London, Ben Cohen, Co-founder of Ben & Jerry’s, explores the intersection of business, activism, and social responsibility. In this conversation, Cohen shares why companies can’t stay neutral in today’s world and how values-driven leadership can influence politics, culture, and the next generation of entrepreneurs. Ben Cohen spoke as part of the Society Rewired track at SXSW London. Society Rewired is sponsored by Bellwethers. SXSW London is the global platform at the intersection of business, tech and creativity. Passes for SXSW London 2027 are available on sale now from https://sxswlondon.com/passes with an exclusive early bird rate.