Tracey Hughes & Rachel Wallis Andreasson | 17th Annual Family Business Speaker Series | Full Talk

Only 3% of family businesses make it to the fourth generation. What separates the ones that survive from the ones that splinter? At the 17th Annual Family Business Speaker Series, Wallis Companies CEO Tracey Hughes and shareholder Rachel Wallis Andreasson share the Wallis story across four eras of growth, crisis, and transformation. From a single gas station on Route 66 to 1.5 billion in annual revenue, their talk covers the relational systems that built resilience, the moments that nearly broke the business, and how culture became their greatest competitive advantage. Whether you lead a family business, work inside one, or support them, this conversation will resonate. A CMA Global partner event. Learn more about CMA Global at https://cmaconsult.com/family-business-spe... Website: https://cmaconsult.com Facebook: https://www.facebook.com/cmaglobal.inc Instagram: https://www.instagram.com/cmaglobal.inc LinkedIn: https://www.linkedin.com/company/cmaglobal/