How Nordicity Is Slowly Becoming Québec Fashion’s Export Code | The VQ Podcast

Québec’s fashion export story may be taking shape through the North. On The Vainqueur Podcast, Andréanne Demers, Senior Advisor, Public Relations and Influencer Marketing at Canidé, and Robert Hayes, CEO of Pilgrim North America, examine why the Nordic region has become a useful market mirror for Québec fashion. The conversation moves through sustainability, environment, market size, Denmark’s influence on Montréal design and the commercial logic that helped Danish brand Pilgrim translate into the Québec market. As Canadian designers search for clearer export pathways, Nordicity becomes less of a geographic reference and more of a possible code: one shaped by climate, scale, shared values and the challenge of making Canadian fashion legible abroad. Listen to the full episode: ▶ https://www.vainqueurmag.ca/article/e... ▶Listen on Spotify: https://open.spotify.com/episode/6v7l... ▶Listen on Apple Podcast: https://podcasts.apple.com/ca/podcast... Read the Case Study: What Will It Take for Canada to Export Its Fashion Codes? ▶ https://www.vainqueurmag.ca/article/c... ▶ Subscribe to Vainqueur Briefings for more insights into Canada’s fashion industry https://www.vainqueurmag.ca/subscription CREDITS Hosted by Danica Samuel Featuring Andréanne Demers, Senior Advisor, Public Relations and Influencer Marketing, Canide Featuring Robert Hayes, CEO, Pilgrim North America Recorded and Mixed at OnPod Studios Edited by Danica Samuel CONNECT WITH VAINQUEUR Web: https://www.vainqueurmag.ca/ LinkedIn:   / vainqueurmag   TikTok:   / vainqueurmag   Instagram:   / vainqueurmag   ABOUT VAINQUEUR Vainqueur is a digital platform dedicated to shaping Canada’s fashion and beauty narrative through cultural reporting, industry analysis and data-driven insights.