Are you Wearing your Future? | Manou Messmann | TEDxKEA

If you thought that clothes are superficial, you might change your mind after seeing this TED talk by Manou Messmann. You will not only see the clothes you wear in a new light - you will also understand the power of what your wear. Clothing is our way of communicating in a society dominated by visual information; it helps us understand ourselves and each other. Be aware of the power of clothes and let them help you create the future that you want. Manou Messmann has a Master's degree in communication and psychology - a combination she uses to produce the latest consumer knowledge. Manou established her company Manou.dk in 2014, from where she brings state of the art consumer know-how to the fashion industry. Manou wants to reduce worldwide clothing waste, which is one of the big environmental problems today. To do that, she helps the fashion industry create a tight fit between what is produced and what is consumed. That is done by understanding the consumers' needs, so that fashion brands can produce relevant clothing that isn´t thrown out the day after it is bought. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx