The Making Of Roddy Ricch's "The Box" With 30 Roc and Dat Boi Squeeze | Deconstructed

Roddy Ricch’s “The Box” has gained insane popularity after the release of Roddy’s debut album, 'Please Excuse Me for Being Antisocial.' It has spent a total of four weeks sitting at No. 1 on the Billboard Hot 100 and even sparked a slew of viral memes around the song’s “EHH-ERR” sound. Genius recently sat down with 30 Roc and Dat Boi Squeeze, the producers of the hit song, to break down how it all came together. Read more on Genius: https://genius.com/a/the-making-of-ro... Read all the lyrics to "The Box" on Genius: https://genius.com/Roddy-ricch-the-bo... Subscribe to Genius: http://bit.ly/2cNV6nz Genius on Twitter:   / genius   Genius on Instagram:   / genius   Genius on Facebook:   / geniusdotcom   http://genius.com #RoddyRicch #TheBox #Deconstructed