How MSPs Win with Sustainability & Sovereignty | Thomas Demoor at MSP Global

What does sustainability actually mean for MSPs — and how can it become a competitive advantage? In this podcast recorded at MSP Global 2025, Impossible Cloud CTO Thomas Demoor explains why sustainability, sovereign infrastructure and open cloud architectures are becoming strategic priorities for MSPs and European businesses alike. Thomas discusses how decentralized infrastructure, better resource utilization and longer hardware lifecycles can improve both profitability and resilience — without compromising performance or scalability. In this episode, you’ll learn: ✅ Why sustainability can become an engineering and business advantage for MSPs ✅ How data sovereignty and GDPR requirements are reshaping cloud decisions in Europe ✅ Where Gaia-X fits into the future of sovereign cloud infrastructure ✅ Why MSPs are uniquely positioned to drive infrastructure transformation for customers ✅ How open architectures and standardized APIs reduce vendor lock-in ✅ Why object storage education remains one of the industry’s biggest gaps Impossible Cloud delivers enterprise-grade cloud and AI infrastructure with transparent pricing, sovereign European operations and S3-compatible object storage. 🔗 Learn more: https://impossiblecloud.com #ImpossibleCloud #MSP #DataSovereignty #Sustainability #EuropeanCloud #ObjectStorage 📌 Originally recorded at MSP Global 2025