How Being Banned By FIFA Became Free Marketing | Upside #96

In this episode of Good, Bad & The Ugly, Leon Rymer, Will Plant, and Cormac Wooller review, analyze, and rank the biggest World Cup advertising campaigns and sports marketing strategies. From clever guerrilla marketing moves by Levi's and Beats to high-stakes campaign blunders like Budweiser’s Qatar stadium ban and Nike’s controversial billboards, the hosts explore what makes sports advertising iconic or forgettable. Chapters: 00:00 - World Cup Ad Rankings Begin 02:20 - Reactive Marketing Winners 10:10 - Greenpeace vs Shell Campaign 15:00 - World Cup Advertising Fails 17:04 - Budweiser's Qatar Sponsorship 18:43 - Nike Boston Marathon Campaign 28:35 - The Debate Around In-Game Ads 32:03 - Nike's Six-Minute World Cup Ad 34:33 - When World Cup Campaigns Go Wrong Spotify: https://open.spotify.com/show/2iiy2t2... Apple Podcasts: https://podcasts.apple.com/gb/podcast... Amazon Music: https://music.amazon.co.uk/podcasts/c... Subscribe for more insights on Amazon, eCommerce, and scaling your business globally.