Why Your Social Media Strategy Isn't Working and How to FIX IT in 2025

📲 Contact KPH on WhatsApp → https://wa.link/urrvic 🎥 ReCode Kerala – Vision 2031 →    • ReCode Kerala - Vision 2031   🎙 New Episode Out Now! In this episode, we sit down with Ishan Mohammed, Founder of Katha Ads, a company on a mission to make advertising personal, meaningful, and powerful. From building his first startup MunshiG (and the acquisition talks around it), to learning at Park+, to launching and pivoting Katha—this conversation dives deep into the real, unfiltered journey of a young founder navigating product, content, marketing, and the emotional roller-coaster of entrepreneurship. Ishan opens up about the hidden side of influencer marketing, building a content engine before ChatGPT existed, making tough shutdown decisions, experimenting with pivots, and rebuilding Katha with fresh clarity and conviction. Perfect episode for founders, content builders, marketers, and anyone figuring out the "messy middle" of their startup journey. 📌 Timestamps 00:00 – Intro 00:23 – Pre intro 04:19 – What is Katha Ads 07:13 – Journey of Ishan 10:16 – BITS Pilani experience 13:45 – Where entrepreneurship started? 17:11 – The first startup 25:07 – What is MunshiG? 32:34 – Meeting OkCredit CEO 34:00 – The acquisition thought 36:16 – Exit from MunshiG 37:00 – Joining Park+ 41:36 – Learnings from Park+ 44:27 – The customer trick 48:30 – Starting Katha 51:40 – The good news strategy 01:00:50 – The content machine before ChatGPT 01:04:40 – Shutting down Katha 01:06:01 – The new pivot side 01:17:09 – Influencer marketing starting 01:25:20 – Quality check 01:27:50 – Future updates 01:34:50 – Future of Katha 01:38:40 – Book suggestions 01:42:30 – Podcast suggestions 01:43:50 – Detaching from social media 01:45:49 – A day in life 01:47:35 – AI tools used 01:48:30 – Hiring criteria 01:51:15 – Health, Wealth, Relationships 02:02:30 – Outro 🔗 Connect with Ishan LinkedIn →   / inu8421   📢 Whether you're a founder, marketer, creator, or someone exploring the startup world, this episode is packed with honest thoughts, real struggles, strong learnings, and the mindset behind building great products and great stories. 🔥 Like, comment, and subscribe for more conversations with India’s most exciting founders, builders, and product thinkers. 🔗 Useful Links Follow Kerala PH → https://bio.link/keralaph Join Our Community → https://join.kph.club/ Follow Felix Josemon → https://bio.link/felix 🎥 More Videos to Watch → Cherian Thomas’ Journey with Wisdom from Naval Ravikant & Byju Raveendran |    • He Sold His Startup to Japan. Then He Join...   → Kerala Is Waiting for the Next Zoho or Freshworks | Ft. Arjun Pillai |    • How Arjun Pillai Built Products That Got A...   → ഒരിക്കലും റിട്ടയർ ചെയ്യരുത് എന്നാണ് ആഗ്രഹം | Jijo Sunny (Buy Me a Coffee) |    • ജിജോ സണ്ണി: പണം ഉണ്ടാക്കാൻ ഒരു 'കാപ്പി' വഴ...   #KathaAds #IshanMohammed #StartupJourney #InfluencerMarketing #ContentMarketing #KeralaStartups #KPHPodcast #FelixJosemon #EarlyStageStartups #DigitalAdvertising #ProductThinking #Entrepreneurship #MakerCommunity #BuildingInPublic