Why Nigerian Car Importers Lose Money Before Their Cars Even Ship | Clea COO Explains

There's a strange kind of feeling that comes with sending money across border from Nigeria, especially when that money determines whether your goods gets released, whether your supplier trusts you, whether your business moves forward or stalls for another week, you send the payment and they say "We haven't received it yet." And suddenly, a transaction that shouldn't take hours starts affecting your business. In this interview, we sat down with the Chief Operating Officer of Clea, for an honest conversation about the Nigerian car import industry — what it actually looks like behind the scenes, where importers are silently losing money, and why Clea was built to solve a problem that was hiding in plain sight. We covered: — What the Nigerian car import ecosystem actually looks like for someone who's never touched it — The silent killers in the industry, and mistakes that don't look like mistakes until the money is gone — How much Nigerian importers lose every year to agent fees, BDC margins, and middleman cuts — The exact moment Clea decided somebody had to fix this — Who else is using Clea beyond car importers — How Clea navigates government policy changes in Nigeria — His one piece of advice for anyone starting out in importation today Whether you're already importing cars, spare parts, or general goods — or you're thinking about starting, this conversation will change how you think about payments and margins. 🔗 Create your Clea account today and get started: www.tryclea.com 📩 Contact: [email protected] Follow Clea: X: https://x.com/tryclea Instagram :   / tryclea   LinkedIn :   / tryclea   Facebook :   / tryclea   Tiktok :   / tryclea