How I find bourbon nobody else is looking for.
In the summer of 2010 I walked into a liquor store and found a bottle of Old Forester Bottled in Bond distilled in 1970. It had been sitting on that shelf for 35 years. I paid fifteen dollars. That find wasn't luck. It was the result of a system built around knowing what to look for before anyone else in the room does. In this video I walk through five things I check on every bottle — the bottom date code, metric vs standard measurements, the UPC prefix, the DSP number, and the age statement and proof. Each one tells you something the label isn't saying directly. The window that produced the great dusty finds is largely closed. The bottles from Stitzel-Weller, Old Taylor, and Old Quaker that were sitting on shelves in 2005 — most of those have been found. But the market that created them is starting to look familiar again. Timestamps: 0:00 — The Old Forester find 0:40 — Channel intro 0:52 — Why right now matters 1:50 — The system: DC mapped hunt 3:10 — Five things to look for on every bottle 5:20 — What the glut actually produced 6:40 — What this means now 8:37 — Close Pour thoughtfully. Draw slowly. And savor the journey.

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