[Exclusive] Sarah Ashcroft Reveals The Real Reason Why SLA Closed

Today’s guest is someone you may remember from one of our most listened-to episodes of last year—Sarah Ashcroft. Sarah is one of the original fashion creators in the UK, and in our last episode, she took us through her journey turning her online presence into the fashion powerhouse that was SLA The Label. But since then, a lot has changed. In Feburary this year, Sarah announced that SLA was closing. This episode is the first time she’s speaking on a podcast about that situation—what led to it, how it felt to walk away from something she built from the ground up, and what she’s learned in the months since. This is a conversation about identity, pressure, clarity, and the harsh reality of running a business in public. It’s raw, it’s reflective, and it’s going to resonate with anyone who's ever had to make a difficult decision or gone through a huge life change.I’m so grateful to Sarah for trusting us with this conversation. + SARAH ASHCROFT Instagram: https://www.instagram.com/sarahhashcr... Youtube:    / @sarahhashcroft   + CHAPTERS 0:00 Intro 1:55 Working Hard or Hardly Working? 2:10 How she’d describe the last few months 4:15 Her journey starting SLA 8:00 Why viral products can be fatal 12:40 The last year of SLA 16:37 Bringing in a CFO 23:15 Trying to keep it going 27:43 The moment she decided 31:15 How she feels looking back 34:30 Why she fought for so long 38:00 How her perspective has changed 39:32 How social media changed her 44:29 Her last 2 months 49:30 The reality of liquidation 53:36 Online hate & the announcement 58:40 Her self worth 1:01:09 Life turning upside down 1:09:00 The best advice she's received + MY LINKS: https://gracebeverley.komi.io/ + RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is obviously monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊