Why Google Search Links are Disappearing

Google is reinventing search with Gemini-powered A.I.—and the ripple effects could reshape the entire internet. On today’s episode of The Powers That Be, Peter Hamby is joined by Puck’s Julia Alexander to break down Google’s shift away from traditional search results toward agentic A.I. experiences, why nearly 70% of searches now end without a click, and what that means for publishers, creators, and the future of media. Then Peter and Julia unpack Byron Allen’s surprising $20 million BuzzFeed deal, his vision for turning the brand into an A.I.-powered streaming and creator platform, and whether BuzzFeed nostalgia can survive in the YouTube era. Chapters: 00:00 Google Search Is Dead? 01:22 Google’s Gemini-Powered Future 03:15 Why A.I. Search Helps Users 05:26 The Collapse of Click-Based Search Traffic 09:28 Can Publishers Survive the A.I. Era? 13:33 Byron Allen’s BuzzFeed Gamble 18:04 Can BuzzFeed Compete With YouTube? #Google #AI #Gemini #BuzzFeed #ByronAllen #YouTube #Media #TechNews #PeterHamby #PuckNews