From First Click to Paid Invoice: Closing the Attribution Loop for Home Improvement Contractor

Caitlyn Noble and Meredith Medlin share the audio from a live webinar Caitlyn ran with Robin Day of WhatConverts and Tyson Dudley of JobNimbus, all about closed loop attribution for home improvement contractors. The big idea: stop measuring your marketing by leads, calls, or appointments, and start measuring it by revenue. Most contractors cannot connect ad spend to closed jobs because the data lives in separate systems that do not talk to each other. The native WhatConverts and JobNimbus integration fixes that. WhatConverts captures every lead down to the keyword, JobNimbus carries the source data from intake through invoicing, and revenue flows back to WhatConverts and into your ad platforms so they optimize for money, not just clicks. The setup runs about a month, and it works for long sales cycles and for organic, paid, and LSA leads alike. Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.