How to Build a Luxury Brand (Design Tips)

BUILD YOUR BRAND: https://www.identitybyshirls.com/contact 🛒Get my client brand guideline template: https://byshirls.gumroad.com/l/shirls I’m breaking down how to build a luxury brand from a designer’s perspective, using visual cues, psychology, and subtle details that instantly elevate perception. From colour palettes to typography and layout tips with real life branding examples. You’ll learn what makes a brand look and feel expensive and luxurious, and how to apply it to your own brand. The breakdown 0:00 - Intro 0:14 - Perceived value 0:39 - Confidence in Design 1:29 - Consistency + Credibility 1:54 - Typography + Tone of voice 3:06 - Colours 3:39 - Layout & Negative space 4:19 - Packaging and textures 4:56 - American Psycho moment 💻 Let’s Connect Email: [email protected] 📸 Instagram: https://www.instagram.com/identitybys... 🎥 TikTok: https://www.tiktok.com/byshirls 👉 Don’t forget to like, subscribe, and drop a comment with your biggest takeaway or what you’d like me to cover next. Thanks for watching!